Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

From ecosystems to wildlife, conservation success depends on human behaviours. But shifting people’s choices to behave in a ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Childhood behavioral challenges do not change through love alone. Sustainable change occurs when unconditional love is paired ...