In today’s challenging marketplace, it’s imperative for a winery’s bottles to stand out on a crowded shelf when consumers ...

How do you measure creativity? It’s a valid question, and one that a lot of people probably wish they could get an accurate fix on. There’s a company in San Francisco, SparcIt, that claims to be able ...

TELL A STORY. WE ARE SURROUNDED BY LABELS. THERE ARE THESE STEREOTYPICAL LABELS THRUST UPON HIGH SCHOOLERS, THE GOTH KIDS, THE JOCKS, THE THEATER KIDS. WE’RE SURROUNDED BY PHYSICAL LABELS TO WALK DOWN ...

Every day I’m amazed at the creativity and imagination on display on today’s wine and spirit shelves. Yet the look Spazio Di Paolo created for the Con Vista Chianti feels like we’ve reached a whole ...

Creative Labels of Vermont has chosen the HP Indigo 6900 Digital Press to expand production capacity with a solution allowing flexibility and added value to its customers in the food and beverage ...

New York-based indie label Decon Records is seeing its business skyrocket by diversifying into a full-service creative agency. By Reggie Ugwu As the music business and brands form an increasingly ...

Twenty years ago, retailers aiming to launch new store brands to fend off the negative associations created by the “generics era” would say to their design agencies, “Get this as close to the national ...