Keywords are among the most used and least understood parts of marketing. Most marketers know the reason we use keywords, but finding out which specific ones are ideal for a business may not be their ...

Opinions expressed by Entrepreneur contributors are their own. Few marketing strategies have undergone as much evolution and development as search engine optimization (SEO). It’s been around for about ...

As business owners, we often feel we have a solid idea of our client base and what clients are the most profitable for us to acquire. We as owners believe we know what clients select us based on our ...

Keyword mapping moves beyond the focus on single keywords to align your website to customer needs as expressed in the phrases and questions in customer queries. Keyword research can be a lot like lawn ...

Opinions expressed by Entrepreneur contributors are their own. Anyone familiar with search engine optimization (SEO) can tell you about the importance of keywords. Optimizing for a specific keyword or ...

Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. But it is a ...

Using keyword segmentation to see pages may rank well gives insight that can guide you in where to invest your SEO and content resources. We know that in search, not all things are created equal. Not ...

The best SEOs know they couldn’t do their jobs half as well if they didn’t have access to the right tools. And since keywords are at the center of everything we do in SEO, it’s time to talk about ...

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...