Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

Laughter is often described as the shortest distance between two people. But what happens when that distance is widened by power? As a business psychologist and host of a podcast on humorology, I’ve ...

When asked to write a TV commercial for a car, Jeremy Clarkson, the presenter of the car show Top Gear, started the job with a complaint: “It’s a pretty car, but what they’ve done is put the engine ...

“Humor is a life skill. It’s great at a party, and it’s great in a meeting. But it’s not just about being funny. It’s about understanding your audience, your timing and your intent,” said Kong, who ...

I’ve been studying humor as an academic for a couple of decades now. I’ve written a doctoral dissertation about it, published articles about it, given talks about it, and am an avid consumer of ...