Accenture Interactive Programmatic Services will help clients to manage their programmatic ad-buying in-house and serve as an agency to plan and buy media programmatically on a client’s behalf. The ...

Accenture announced in a news release that it is launching Accenture Interactive Programmatic Services, a new division that focuses on programmatic in-housing and media planning and buying. Accenture ...

In-housing programmatic has gone from a nascent trend to the norm as brands seek more control over their first-party data. Sixty-nine percent of brands have either partially or completely moved ...

We've all spent money on things that were sold as "the next best thing," only to be disappointed when those promises aren't delivered or don't result in a return on our investment. Now imagine ...

Accenture has taken another big step into the agency space by launching a programmatic media planning and buying unit. Accenture Interactive Programmatic Services will help clients to manage their ...