Accenture Interactive Programmatic Services will help clients to manage their programmatic ad-buying in-house and serve as an agency to plan and buy media programmatically on a client’s behalf. The ...

Accenture announced in a news release that it is launching Accenture Interactive Programmatic Services, a new division that focuses on programmatic in-housing and media planning and buying. Accenture ...

In-housing programmatic has gone from a nascent trend to the norm as brands seek more control over their first-party data. Sixty-nine percent of brands have either partially or completely moved ...

U.S. marketers spent $10.1 billion through programmatic ad technologies last year, representing over half (52%) of the digital display market. The $10.1 billion figure also accounts for 20% of last ...

Last month’s ad spending tally from the Interactive Advertising Bureau was another “record-breaker,” as marketers lavished $17 billion on web ads between January and the end of June 2012. Display ...

Here’s a projection put into perspective: IPG Mediabrands’ Magna Global recently predicted that U.S. marketers will spend $10 billion of their TV ad budgets through programmatic channels by 2019 -- ...

We've all spent money on things that were sold as "the next best thing," only to be disappointed when those promises aren't delivered or don't result in a return on our investment. Now imagine ...

Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising, to demonstrate how publishers are leveraging ...

Accenture has taken another big step into the agency space by launching a programmatic media planning and buying unit. Accenture Interactive Programmatic Services will help clients to manage their ...