The threat of bioterrorism has raised food-safety issues to a new level, especially when considering product sampling. While in-store sampling might appear to be an area of high vulnerability in light ...

Consumers love free samples. And while retailers and manufacturers recognize sampling as an important marketing strategy, until now few understood sampling’s effectiveness. PromoWorks commissioned an ...

New research has led to a model that assesses the short- and long-term effects of in-store product sampling on sales of both the products offered on sample and competitive products. In big box stores, ...

Nearly a year and a half since COVID-19 concerns shuttered in-store sampling of food and drinks in grocery, the offering is beginning to make a comeback—and to the delight of shoppers. Eight in 10 ...

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for the ...

RICHMOND, Va. (WRIC) — One thing missed by many during the pandemic was the opportunity for sampling food at grocery stores. On Saturday at The Market at 25th in Richmond’s East End, vendors had the ...

In-store sampling has been found to be the most powerful in-store advertising method for driving sales uplift, in an analysis of 12,500 brand campaigns. The report, authored by independent analyst ...