When asked to talk about in-store sampling of products, Sheryl Kirsch, director of advertising for the 55-store Woodbridge, N.J.-based Foodtown Supermarkets chain, recalled the time that ostrich meat ...

Consumers love free samples. And while retailers and manufacturers recognize sampling as an important marketing strategy, until now few understood sampling’s effectiveness. PromoWorks commissioned an ...

Advantage Solutions is a capital light business that manages in-store sampling programs and earns high returns on capital. The company came public as a SPAC, which is usually unattractive, but ...

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for the ...