When we persuade, we want to change opinions and behaviors in our favor. We also want to build positive feelings and relationships too. Research shows the best ways to do both!

Subjective experience of illness and treatment received in depressed oncologic patients: A qualitative analysis. How much do the side effects of chemotherapy matter? Patients' attitudes to side ...

If I can get you to laugh with me, you like me better, which makes you more open to my ideas. And, if I can persuade you to laugh at a particular point that I make, by laughing at it, you acknowledge ...

Some people seem naturally funny and find humor in much that they see and experience. But if you’d like to further develop your funny bone, the following may help: Enjoying other people’s humor ...