Old Spice. Taco Bell. E-Trade. Blendtec. Budweiser. Some of the most memorable advertising campaigns in recent history, regardless of company size and marketing budget, and whether broadcast, print or ...

Drew’s approach to using humor for managing stress centers on what he calls the “4 R’s”: Reject, Reframe, Relieve, and Refresh, and it’s a great model to think about how humor can be used ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

I love to surround myself with friends who have a great sense of humor. The only downside to hanging out with people that make me laugh is when they make me laugh too hard. So now I just carry extra ...

In general, leaders who use humor in the workplace are more effective than non-humorous leaders. Research clearly shows that humorous leaders can create warm and comfortable work environments and ...

For business owners, it’s tempting to play things on the safe side and strive to never, ever offend a potential customer. Controversy is a good way to get attention, but many companies veer firmly ...

Paul Osincup believes humor goes hand-in-hand with workplace performance, and explains how to cultivate it in his recent book. Leaders who use humor are also seen as more credible, more approachable, ...

In today’s high-pressure business environment, leadership demands more than operational excellence or strategic foresight. It requires emotional intelligence, authenticity and the ability to build ...

Have you ever seen a corporate crisis unfold on social media? It’s wild how fast a small misstep can become a full-blown PR nightmare. When the heat is on, most companies reach for the same playbook: ...