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In 2009, Amazon launched its first private-label brand, AmazonBasics. Today, Amazon has 100-plus private-label brands that offer more than 4,600 products. That explosive growth has been supported by ...

Private labels have long been a way for retailers to build loyalty and take a bigger slice of margins. But, as with so much else, when Amazon launches or expands a private label, the event is treated ...

Big-box retailers have long challenged consumer brands with their own private-label alternatives. But it took Amazon.com to turbocharge the practice. In addition to that incursion of instant brand ...