A company's website is its handshake, which tells people about the company before they become clients. Even with free site ...

Want to know how to create a business people love to buy from? Let’s get one thing straight: people don’t buy from businesses ...

Jenni Kayne has made a name for herself through her neutral, earthy aesthetic.

A clear, memorable logo is one of the simplest ways to make your business stand out online, and it can shape how visitors ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

When the indie fragrance brand Phlur first launched in 2022, it was only available online—meaning customers had to buy its perfumes without ever smelling them. At the time, creative director Chriselle ...

Businesses can transform satisfied customers into passionate brand advocates by consistently exceeding expectations through a ...

What three decades of bootstrapping teach about building brands that last.

I don’t know about you, but when I think of Aveeno, I think of Jennifer Aniston and her flawless skin. And this is on purpose: Aveeno pays good money to put her million-dollar face front and center.