“Let’s add this feature into the system. It will help us create a new habit when our customers make purchases.” This request was made by a product owner during the usual sprint. For some, this won’t ...

Complementing gamification is nudge theory, the behavioral economics framework developed by Richard Thaler and Cass Sunstein ...

Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

Work isn’t what it used to be. The old model of clocking in, doing repetitive tasks, and waiting years for a promotion is giving way to dynamic, engaging career environments. Employers are learning ...

Have you ever wished tasks could feel less like a chore and more like a challenge you actually want to tackle? Gamification might be the answer. By turning everyday responsibilities into small, ...

Lots of people get confused by the term "gamification." The "game" part of the dictionary-recognized word can be considered somewhat of a misnomer. Many associate gamification with gaming (the kind ...

The incorporation of games into everyday life has the power to revolutionize how we learn, work, and engage with technology. Imagine turning education into an epic quest, transforming fitness routines ...

CEO at BrightHR and COO at the Peninsula Group, responsible for the global rollout of HR tech supporting over 100,000 organizations. According to Gallup’s 2023 State of the Global Workplace report, ...

Gamification has emerged as a powerful tool in various aspects of our lives, and sales is no exception. By incorporating game-like elements and mechanics into sales strategies, businesses can harness ...

Incorporating game elements into lessons helps students feel more motivated and excited to participate. As a fourth-grade teacher, I’ve seen how gamification can transform a regular lesson into ...