In our current data-driven business climate, measuring the effectiveness of earned media is an ongoing challenge for PR professionals. With a paid advertising campaign, you can track straightforward ...

The earned value method is a means for evaluating the progress of a budgeted project. Originally used to evaluate U.S. federal projects, such as building railways and military contracts, it can be ...

Vikki Velasquez is a researcher and writer who has managed, coordinated, and directed various community and nonprofit organizations. She has conducted in-depth research on social and economic issues ...