Marketers are constantly looking for ways to improve “performance” in their marketing campaigns. Specifically in digital they look at KPIs (key performance indicators) such as click through rates ...

To use the PayPal currency calculator, you need to log into your account and open the "Wallet" page. PayPal's currency calculator lets you convert money amounts between nearly two dozen global ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

A conversion rate indicates how individuals completed a desired action like clicking an ad on a website, in comparison to the total number of visitors. In the context of digital marketing, ‘conversion ...

Conversion tracking gives you a better understanding of how your customers engage with your business and take desirable actions, such as signing up for a newsletter or making a purchase. Let’s say you ...