Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

“The biggest headwind Roblox faces is developer adoption,” said Ben Spoont, CEO of Misfits Gaming, an interactive ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards and ...

Agency execs are using AI for travel, new business and awards submissions. Roblox is taking a page out of its own marketing book by creating a branded world aimed at courting brands. Agency execs are ...

While shares of Roblox plunged on its Q2 results, the overall quarter wasn't that bad. Meanwhile, new advertising opportunities to further monetize its user base could provide a nice boost to the ...