For millions of people, watching short videos is now a daily routine. The speed of scrolling is high, attention span is low, and the creators have just a few seconds to impress the viewers. For men ...

Pinterest’s Summer Trend report flagged “skincare drinks” as a rising category, with searches up 176% on the app. Since then, the trend has spread across platforms, with TikTok creators touting ...

Trends report from the social media platform points to a shift toward meaning-led purchase decisions as people prioritize joy and relevance and expect brands to show up with empathy, not automation.