Targeting featured snippets is not a new SEO strategy. For several years now, SEO professionals have shared common best practices used to earn these coveted paragraph, list, or table results. But ...

Here's a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely. The featured snippet is still one of the SERPs’ most ...

Google’s search engine results pages (SERPs) have evolved dramatically over the years. Organic search results are increasingly being eaten up by PPC ads, the Knowledge Graph, People also ask boxes, ...