Google published a research paper describing how it extracts “services offered” information from local business sites to add it to business profiles in Google Maps and Search. The algorithm describes ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...

Google seems to be testing its AI-organized search results pages for local search queries. We saw Google testing this for shopping-related queries after Google announced at I/O that it would roll out ...

There seems to be a bug right now with Google Search not showing the local pack results right now. I suspect it will be fixed really soon. Searches that trigger local packs that show business profiles ...

In some regions outside of the US, some are seeing local packs in the Google search results but in many regions they are not. Google Search currently has a bug when the local pack, the local search ...

Last month, a healthcare network CMO confidently told me they'd mastered their local content strategy. They ranked well in Google's local pack and saw steady traffic. I had to deliver uncomfortable ...