Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This update removes a key friction point for advertisers and ...

Google Ads will stop automatically making all new conversion goals account-default, helping campaigns avoid bidding toward ...

Google’s push towards conversion modeling, iOS 14.5 making accurate conversion tracking optional to customers, and other recent updates mean we can no longer rely on “native” conversion tracking as ...

Google Ads seems to be rolling out new asset-level conversion data in Performance Max reporting and campaigns. You can use the conversions and conversion value columns to get an overview of asset ...

Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says ...

Google announced last week a new version of the Google AdWords API, v201309, has been released. The major difference is bringing the offline conversion import feature into the API. But there are ...