Search Engine Roundtable

Google Ads Changes To Offline Conversion Quality In Smart & PMax Campaigns With Store Goals

I will start off by saying, I am super confused by this Google Ads email but it says Google is "Improving offline conversion quality in Smart and PMax Campaigns with Store Goals." Starting on February ...
Search Engine Roundtable

Google Ads Offline Conversion Uploads Bug Being Worked On

Google has a bug with the Google Ads offline conversion uploads feature. Much, but not all, of the offline conversion data you upload is not being added to Google Ads. This obviously makes the ...
Search Engine Land

Google Ads bug hits GCLID conversion tracking

Some advertisers are reporting issues with Google Ads’ GCLID (Google Click Identifier) offline conversion uploads, starting on Sept. 12. Although uploads are marked as successful, the associated ...
Search Engine Land

Google PMax, Smart Campaigns to prioritize high-intent offline conversions

Starting June 17, Google Ads will change how it optimizes offline conversions (e.g., store visits, sales) across Performance Max (PMax), Omnichannel Goals, and Smart Campaigns. The focus is to ...