Everyone identifies with type – whether they know it or not. The shape and form of letters transcend cultures, borders, languages, beliefs, age, time, surfaces, technology, and trends. No other medium ...

Clothe the market-tested words on your collateral in an inviting font and color combination to draw your audience in. Typography has a life of its own. It can have a modern or traditional feel. It can ...

As an Internet marketer, conversion is our bread and butter. I can guarantee you spend a large part of your time pondering ways to optimize landing pages. Things like copy and design are the obvious ...

Type Matters!: Simple Tips for Everyday Typography by Jim Williams (publication date April 10, 2012) is physically satisfying. Seriously. I can't stop rubbing the soft, flexible front cover, lifting ...

Good web typography needn't be difficult, but typography can be a complicated and sometimes intimidating subject for newcomers. To help you understand typography a bit better – and create ...

It was surprisingly subdued. In reviewing more than 100 Web sites from the night President Bush announced the start of the Iraq war, I was struck by the almost boring typographic treatment. The cynic ...