Today, Gen Alpha is growing up within an AI-driven world that’s reshaping every pre-conceived assumption about preparation for the workforce. Our new research, which surveyed 9- to 15-year-olds with ...

Gen Alpha is already shaping household spending, forcing brands to rethink product discovery, loyalty, and marketing in the age of AI.

Gen Alpha's arrival is expected to reshape and be shaped by workplace expectations in an age defined by artificial ...

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

Gen Alpha, the first generation to grow up entirely with digital technologies, is expected to be highly comfortable with AI.

Previous generations logged on and logged off. Gen Alpha may be the first generation to grow up without ever needing to make ...

In just a few years, the first students from Generation Alpha will begin their college search. Born after 2010, they are entering higher education as true digital natives whose earliest memories ...

A teacher shared her positive observation of the high emotional intelligence some of her Generation Alpha students have ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...