“This generation has more spending money than you'd think,” DKC President Matthew Traub said.

A new study out of UCLA has found what Gen Z and Gen Alpha females are looking for male representation, and it’s not what ...

Kids these days...they talk about their feelings and consider therapy a normal part of healthcare. It's (mostly) all good news.

While her classmates may prefer YouTube, fourth grader Honey Cooper picks up physical books—and just enrolled at San ...

Generation Alpha kids are growing up with technology and social media from birth. Inclusivity and diversity are shaping this generation’s views and values. Understanding mental health is a priority ...

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

It took a decade, but it finally happened. On Feb. 4, “The Muppet Show” made its grand return on Disney+ and ABC with special ...

Shopping centers grappling with the shift to e-commerce increasingly focus on kids, hoping their parents will tag along.

Gen Z and Gen Alpha have already reshaped culture so much in recent years, some for the better and some for the worse. Such ...

The linguistic contributions Gen Zers brought to our society are officially vintage in the face of Gen Alpha’s influence. Born after 2010, this iPad generation is fluent in a rapidly evolving language ...

It’s important for retailers to get a better handle on this young generation’s unique attributes and evolving behaviors. That’s what I said in my 2018 DSN Column focusing on the importance of the ...

The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.