From Gen Z to Gen Alpha: How parenting styles changed as childhood entered the digital age

For Gen Alpha, parenting has transformed in remarkable ways compared to Gen Z. Screens are no longer just distractions; they ...
It's Blossom on MSN

UCLA study finds Gen Alpha values safety and kindness more than fame and popularity

UCLA Study Finds Gen Alpha Values Safety and Kindness More Than Fame and Popularity ...
Forbes

What Gen Alpha Priorities Reveal About The Future Of Work And Careers

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. This voice experience is generated by AI. Learn more. This ...

Sports leagues race to capture Gen Z and Gen Alpha with AI, influencers and Italian brainrot

Gen Z and Gen Alpha are creating new challenges and opportunities for sports leagues and teams courting their fandom. The NBA ...
Finextra

Survey shows gen alpha teens' 'advanced financial habits'

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Dubbed by Attest as the “Autonomous Generation” for their independence, ...
Forbes

Gen Next? Marketers Look Beyond X, Y, Z And Even Alpha

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...
Malay Mail on MSN

Decoding the slang of Gen Z and Gen Alpha taking over Malaysia’s youth culture

KUALA LUMPUR, Jan 7 — We live in an era where even the strangest words can make national headlines.You’ve ...
San Mateo Daily Journal

Connecting with Gen Alpha this holiday

I started out this week intending to update a column I wrote a couple of years ago, one aimed at helping our less “in the mix” readers better connect with their younger relatives when everyone gathers ...