Add Yahoo as a preferred source to see more of our stories on Google. With red, blue, and purple loops featuring "white crunchlets" of a "magic cupcake" flavor, the new version brings to life a ...

OK, don't get me wrong: I can definitely appreciate a fancy meal from time to time. But in my humble opinion, there's nothing better than feasting on a hefty bowl of cereal... especially if its filled ...

May 7 (Reuters) - WK Kellogg Co (KLG.N), opens new tab beat Wall Street estimates for quarterly sales on Tuesday, as higher product prices offset pressure from slowing demand for the Froot Loops maker ...

Froot Loops are getting a new mascot! Well, sort of. While Toucan Sam hasn’t exactly been ousted from his perch on the colorful cereal boxes, the vibrant bird does have some competition from a ...

Between Froot Loops Ice Pops and cereal Jumbo Snax, Kellogg's is truly the gift that just keeps on giving. But just when we thought we were done with the surprises this year, they dropped a jingle ...