New sensory room offers immersive experience for food product research Offers 360-degree view of various environments Allows electronic control of sounds and smells What makes a cup of coffee or an ...

Food companies trying to understand how consumers feel about a new product have relied on surveys, focus groups, and sensory panels for decades. But according to Mario Ubiali, founder and CEO of ...

Artificial intelligence isn't new to food R&D: McCormick, which owns brands including Frank's RedHot, Cholula and Old Bay, has been using AI in flavor development for a decade. Unilever says its ...

Sensory evaluation is the scientific discipline used to measure, judge or appreciate characteristics of food products by the senses of smell, taste, touch, and hearing. In the food chain, this ...

If consumers don't like a product, they won't buy it. Testing with sensory panels can help determine consumer liking, so what kind of sensory panel should manufacturers go for? While manufacturers are ...

A recent study has found that consumers can taste differences in milk depending on what cows eat, as well as the stage of lactation at which the milk is produced.