From a young age we are primed to choose a favourite colour, but strangely as we grow up our preference often changes – and it's largely due to influences outside our control. In 1993, crayon-maker ...

If you've ever felt calmer in blue or powerful in black, you're not imagining it. Research-backed color psychology shows your ...

It's a classic conversation starter – what's your favourite colour? Now, scientists have revealed what your answer says about you. According to Professor Sabine Ruaud, a professor of marketing at ...

Holi is more than just a festival of colours—it’s a celebration of identity, energy, and emotions. Each colour represents a ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through the links below." Color preferences shift over time and are attributed to personal meanings. Blue is a top choice for ...

Colors have both positive and negative effects on all of us, and seeing them can cause different reactions. For example, blue tends to have a calming effect, while red is associated with passion and ...

For millennia, people have attempted to discover hidden character traits via seemingly unrelated characteristics—one’s handwriting, a bump on the skull, or the arrangement of the stars and planets on ...