After working behind the scenes with publishers including the Washington Post, Daily Mail and Forbes, Facebook now allows mobile publishers using header bidding into its Facebook Audience Network (FAN ...

After completing his first full quarter as CEO of performance marketing company Criteo, Eric Eichmann seems confident. Criteo had “very strong top-line growth,” Eichmann told AdExchanger ahead of the ...

Facebook just showed up to the header bidding party. Facebook confirmed it’s “exploring header bidding with a small set of publishers.” Those partners may include USA Today and Hearst, according to ...

When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The Information, Facebook are looking to test header bidding. The behemoth is entering the fray to ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 55 min 4 sec ago 3 hours 10 min ago By Jack Neff - 3 hours 55 min ago By Adrianne Pasquarelli - 3 hours 55 min ago By AJ ...