When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

Every product was new, once, and most of them follow a fairly predictable path of acceptance, demand and eventual disinterest from consumers. That doesn't mean everything stops selling eventually – ...

Forbes contributors publish independent expert analyses and insights. Rhett is a DC based executive coach who covers entrepreneurship. Customer-centricity has arisen as a must-have attribute for all ...

Reimbursement. That’s become the key factor in the adoption of new technology these days. Investors will ask startups about reimbursement model prior to investing and so will tech assessment ...