Forget the battle for chicken sandwich supremacy. The loyalty program wars are coming. Stream NBC 5 for free, 24/7, wherever you are. Restaurant digital orders surged 124% in the year ended in March, ...

With the 2022 holiday season upon us, restaurants are laser-focused on how best to increase foot traffic and optimize sales. Companies like Starbucks and Dunkin’ saw a 25 percent and 9 percent ...

In the past several years we’ve seen a staggering growth of loyalty program launches and iterations from restaurant brands, and that trend continues as consumers become more tethered to their mobile ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

Maintaining a strong customer base is crucial for the long-term success of any restaurant. A loyal customer is five times more likely to repurchase and seven times more likely to try a new dish than ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...