If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...
While the tools and features used to run successful marketing campaigns are ever-changing, there are six timeless principles of persuasion that can be used to write compelling landing page copy to ...
PERSUASION is the name of the big game in organizations. Safety professionals' effectiveness can ultimately depend on their ability to persuade others. This can encompass influencing senior management ...
This article appears in the October 2023 issue of The American Prospect magazine. Subscribe here. It’s a scene replayed endlessly at countless corporate events: a bunch of old white men, clad in ...
The writer Anand Giridharadas says he needed to persuade himself that there's still some point in persuasion. ANAND GIRIDHARADAS: I think if you look at our political debate, it's so easy to be ...
The U.S. is in an information war with itself. The public sphere, where Americans discuss public issues, is broken. There’s little discussion – and lots of fighting. One reason why: Persuasion is ...
PERSUASION is the name of the big game in organizations. Safety professionals' effectiveness can ultimately depend on their ability to persuade others. This can encompass influencing senior management ...
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