Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

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Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Every executive understands the importance of a mission statement, but do leaders know how ...

Aspirational statements sound good, but if they’re not accompanied by visible efforts to achieve those aspirations, they’ll quickly be viewed as symbolic of an organization’s failures. Mission, vision ...

Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...

The Air Force Academy has rolled out a new mission statement that drops the word "educate" and adds in a focus on winning wars. The statement was posted recently on the academy's website without ...

In an attempt to reinforce its identity as the youngest military branch, the U.S. Space Force scrapped its original, lengthy mission statement in exchange for a snappy, nine-word phrase that’s still ...