A basic definition of figurative language is language that is used in an exaggerated fashion to represent an idea. Advertising puts figurative language to good use. Once you develop an understanding ...

If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

It is very rare and advertising 14 patterns full of creativity. Everything seems to place importance on the impact when looking at advertisements, so many things are huge. Even just watching it, you ...