When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

For many entrepreneurs, especially first-time founders, raising outside capital can be daunting. Between all of the new vocabulary — like “term sheets,” “capitalization tables,” “pro rata” and ...

When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to ...