Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between ...

Started by ad world and Hollywood vets, Modern Arts has created work for brands like WhatsApp, Adobe, HP, and more.

Blair Rich, a former Warner Bros. executive, has joined Legendary Entertainment as Chief Marketing and Commercial Officer.

“Saturday Night Live" will be heading in a new direction as it looks toward a second term for Donald Trump in its first post-election episode Sean ‘Diddy’ Combs has filed a new request for ...

A new Netflix documentary about a psychopath life coach has been slammed by some who claim it’s simply an advert for his ...

The Variety 10: Entertainment Advertising Leaders identifies individuals whose creativity and guidance has led some of the most impactful campaigns across a broad spectrum of industries — in the ...

Click here to get the full report In an effort to quantify how streaming has impacted the way audiences around the globe are ...

Wicked actress Cynthia Erivo hosted the CFDA Fashion Awards in New York City Oct. 28 and shared that her impassioned response ...

Longtime ad-sales boss Dan Lovinger is set to exit NBCUniversal as the entertainment giant restructures its sports ad sales, TheWrap has learned. Lovinger, who recently oversaw ad sales for the ...

An advert posted by Katie Price on Instagram, which promoted a low-calorie diet for The Skinny Food Co, has been banned by the advertising watchdog. In the video, posted last August, the former ...