Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn ...

A well-executed email marketing strategy can see your hotel or hospitality business reap serious rewards. After all, email marketing return on investment is climbing, with a possible 4400% ROI up for ...

Digital marketing is reshaping the way advisors connect with prospective clients. Email marketing is one branch of that and it can be an effective way to communicate with clients while fostering trust ...

For capturing and retaining customers, the importance of a successful email marketing strategy is paramount. In fact, 81% of small and midsize businesses (SMBs) rely on email marketing as their ...

You know you need “marketing,” but your runway says you can’t afford experiments that take six months to maybe work. You’ve ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Startups are traditionally lean. This trait is because they must allocate their initial capital strategically to develop and launch their product, hire staff, and establish themselves in their ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

You've probably heard it before: Email marketing is one of the most effective marketing channels for businesses of all sizes with a reported ROI of up to 40:1. But, at the same time, email is not ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...