Your social-media profile can be wiped out overnight—your email can’t. In case the constant back-and-forth 2025 TikTok ban isn’t alarming enough, here’s a quick story from early in my career that ...

Choosing the right email marketing tool can make or break your e-commerce strategy, with Shopify Email offering simplicity ...

Email remains a cornerstone of effective outbound marketing. However, new or cold email accounts often face issues like ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

email marketing costs is proportional to the size and requirements of the company, learn the typical costs depending on the ...

Email marketing software is one of the most essential tools for your business, as it allows you to create and send emails that keep your customers engaged with your brand. Without an email ...

• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

People love personalized messages from their favorite brands. If you want to incorporate personalization into your email ...

Our readers may recall a prior piece in which we discussed email marketing compliance, and a California statute which prohibits the sending of ...

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world ...

Imagine opening an email that feels like it was written just for you—your name in the subject line, recommendations based on your interests, and a special offer tailored to your past purchases.