The campaign targets customers with urgent "maintenance" alerts designed to steal master passwords within hours.

As a small business owner, you must consider how customers perceive your brand constantly. One way you might damage their perception accidentally and harm your reputation is by foisting an annoying ...

Researchers warn that attackers are abusing Google notifications and cloud services to deliver phishing emails that bypass traditional email security controls.

Despite being one of the oldest forms of digital marketing, email marketing remains one of the strongest ways to reach and engage with your target audience. It’s also one of the best places for ...

— Getty Images/izusek For small businesses, running an email marketing campaign is one of the most cost-effective and impactful ways to promote offerings, share business updates, and strengthen ...

Email communication isn’t just for the office or workplace anymore. Instead, email has become an essential part of almost every consumer’s daily life, hence why email marketing continues to remain ...

Most people’s inboxes are graveyards of unopened promotions and cookie-cutter corporate newsletters. To truly grab and keep consumers’ attention, brands need more than clever email subject ...

I recently moderated a panel discussion during Affiliate World Europe covering how to get started with email marketing. After the panel, I started thinking about how to summarize a few key topics we ...

Most email campaigns fail not because of the channel, but because of a flawed strategy — here’s how to fix yours and start driving real results. Most businesses misuse email marketing by treating it ...

This post was sponsored by Campaign Monitor. The opinions expressed in this article are the sponsor’s own. Does it seem like fewer emails are getting delivered? Are bounce rates and spam numbers too ...