As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your brand voice, ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. If you’re a B2B marketer looking for more leads and sales, ...

If your goal is to convert more website visitors into subscribers, customers, and leads, then incorporating ebooks into your content strategy is a smart way to do just that. Ebooks are a creative way ...