COLOGNE, Germany--(BUSINESS WIRE)-- dmexco — Adobe (NAS: ADBE) today unveiled a new dynamic tag management capability for Adobe Marketing Cloud that dramatically speeds up the process for tagging ...

Adobe has unveiled a new dynamic tag management capability for Adobe Marketing Cloud. The tag aims to dramatically speed up the process for tagging content to be measured and optimised across web ...

Dynamic tag management supports both Adobe and non-Adobe tags. While currently available to all Adobe Marketing Cloud customers, Mellor said that in the future dynamic tag management will be extended ...

Tag management systems have been available as long as web analytics has relied on JavaScript tags. But over the past few years — with more devices connected online, more ways to market messages and ...

Traffic accidents are more orderly than the backend of most websites. At any given moment, a multitude of information fires off a page — information about who a visitor is, where she came from, her ...

Digital marketing technology is changing and evolving at a rapid rate. A week doesn’t go by that we don’t read about or meet with a vendor that has a new method of targeting, tracking, delivering or ...

With the announcement of Adobe Launch, Adobe adds a new element to its Cloud Platform. In this exclusive news analysis, we explain why Adobe sees this as a big advancement in tag management. Step back ...

Everyone wants some level of personalization when they visit a website, a mobile site, whatever. Even anonymous users expect some level of it. And that means tags, in some form, need to be on web ...