Podcast ad revenue in the US cracked $1 billion for the first time last year, due in large part to the rise of dynamic ad insertion (DAI). At $1.4 billion – up 72% from roughly $840 million in 2020 – ...

Ads are the backbone of digital marketing for driving traffic to e-commerce sites. But before investing in the most popular ad types, consider the platform you’re using. When advertising on sites like ...

Roku announced a beta program for dynamic linear ad insertion (DLA). Dynamic ad insertion (DAI) was one piece of Roku’s acquisition of Nielsen’s advanced video advertising business last year. Roku’s ...

The amount of video accessed online, particularly by mobile devices, is expanding exponentially. As a result, there is a need to maximize the monetization opportunities by delivering ads across ...

NEWPORT BEACH, Calif.—Bitcentral’s FUEL online video platform is being used by Cowles Broadcasting for Dynamic Ad Insertion (DAI) on the NewsOn service. This is meant to expand Cowles distribution of ...

The Interactive Advertising Bureau (IAB) Tech Lab officially released the IAB Dynamic Content Ad Standard after reviewing and incorporating public feedback, per an organization blog post. The IAB ...

Fox Corporation, thanks to a newly expanded partnership with ad insertion firm FreeWheel, is expanding its dynamic ad insertion capabilities and rolling out new co-developed targeting technology.

6sense has expanded its display advertising suite to include dynamic creative capabilities that are designed to help customers serve personalized content in digital ads based on real-time account ...

Microsoft announced a new feature in Microsoft Advertising for Bing search ads named dynamic descriptions. Dynamic descriptions will automatically create descriptions dynamically powered by Microsoft ...

Advertisers can now see the best- and worst-performing landing pages in their Google Dynamic Search Ads (DSAs) campaigns. The landing page report aggregates page performance across all search terms ...

UnityWorks, an Autodata Solutions company, has unveiled its latest in cutting-edge technology for the automotive industry – Dynamic Inventory Video Ads that pull VINs directly from dealer inventory ...

Matt Strauss describes Peacock, the NBCUniversal streaming service he oversees, to investors and press at an event held in New York in January 2020. Peter Kramer/Peacock In its first NewFronts ...