Podcast ad revenue in the US cracked $1 billion for the first time last year, due in large part to the rise of dynamic ad insertion (DAI). At $1.4 billion – up 72% from roughly $840 million in 2020 – ...

Ads are the backbone of digital marketing for driving traffic to e-commerce sites. But before investing in the most popular ad types, consider the platform you’re using. When advertising on sites like ...

NEWPORT BEACH, Calif.—Bitcentral’s FUEL online video platform is being used by Cowles Broadcasting for Dynamic Ad Insertion (DAI) on the NewsOn service. This is meant to expand Cowles distribution of ...

Roku announced a beta program for dynamic linear ad insertion (DLA). Dynamic ad insertion (DAI) was one piece of Roku’s acquisition of Nielsen’s advanced video advertising business last year. Roku’s ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The growth in live sports streaming underscores the importance of dynamic ad insertion (DAI) to ...

Fox Corporation, thanks to a newly expanded partnership with ad insertion firm FreeWheel, is expanding its dynamic ad insertion capabilities and rolling out new co-developed targeting technology.

Facebook is constantly expanding its advertising offerings by creating new features to help advertisers get the most out of the platform. One such feature is Facebook dynamic ads. So, what are they ...

In today's video streaming landscape, the quest for effective advertising has led to a paradigm shift toward dynamic ad insertion (DAI). This cutting-edge approach enables advertisers to target ...

Are you looking to engage your audience with a personalized experience throughout their meandering journey – from awareness to conversion and Organic Search through Paid Social? Then Facebook Dynamic ...

Super Hi-Fi and Triton Digital have announced a strategic partnership for ad delivery for radio stations. By integrating Triton Digital’s Dynamic Ad Insertion technology into Super Hi-Fi’s Program ...

VICTORIA, British Columbia & NEW YORK--(BUSINESS WIRE)--Vecima Networks Inc. (TSX: VCM) and Cadent, the largest independent platform for advanced TV advertising, today announced the integration of ...