The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleClick Bid Manager (DBM). Google announced the news Thursday at the Programmatic I/O conference in San ...
Google’s Q3 revenue rose 20% year over year to $16.52 billion, though it continued to see click volume rise (17% YoY) and cost per clicks fall (2% YoY). Google sites comprised about two-thirds of ...
Rubicon Project on Monday announced the integration of Google DoubleClick Bid Manager in the exchanges private marketplace. Bid Manager, a demand-side platform, is the first to use Rubicon Project’s ...
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