Direct mail continues to prove itself as more engaging and profitable. Positioning it as part of an integrated strategy can unlock powerful results.

Targeted direct mail is a convenient solution that increases audience engagement and reduces the need for a bloated digital marketing budget. Overcome digital fatigue with direct marketing strategies ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Direct marketing is a powerful tool for driving sales, and one of the most effective methods is through telemarketing. By directly contacting potential customers over the phone, businesses can quickly ...