Are you worried about making suggestions to your clients about their direct mail pieces? Don’t be. We have a guide for you to follow. Your customers will thank you for your help in getting them better ...

A survey from Mail Print found that 70 percent of people who received direct mail from a business they stopped engaging with encouraged their relationship with them. Do you have customers who for one ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In today’s world, email inboxes are exploding with ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

Direct mail advertising can include cooperative mailings, where a company's ad goes out with other businesses, or a solo advertising piece that only contains information from one business. Cooperative ...

Direct-mail advertising is used by every type of business, from supermarkets supplying weekly circulars to pay-per-click advertisers sending coupons to clients. Use direct mail to announce the opening ...

In today's digital age, it's easy to feel disconnected from the world around us. With our inboxes overflowing and social media feeds bursting with content, it's refreshing to receive something ...