Research examines how augmented and virtual reality are reshaping customer engagement, brand experience, and performance marketingSeattle, ...

"Houston, we've had a problem here…We are venting something out into space." Those are two phrases you never want to speak, especially when you're about 200,000 miles from the nearest mechanic. It was ...

It hasn’t happened quite yet, but we may soon find ourselves in a world where virtual reality and everyday reality are all but indistinguishable, and equally ubiquitous. And to prepare ourselves for ...

Parker University has joined the ranks of at least 18 universities in working with the ed-tech company VictoryXR to build a 3D "digital twin" campus in the virtual space. According to a news release ...

Virtual reality (VR), in the form of a 3D digital simulation you can visit using high-tech equipment, has been around for decades—in the movies, at least. In the real world, the reality of convincing, ...

What is it like to build up a successful virtual reality gaming company? What are the common pitfalls and where will the technology head next? Digital Journal caught up with the COO of VR game ...

For VR to succeed, you first need an installed base of headgear, Lauer said, and then you need to put arrays of cameras in all of the arenas to capture the action. VR also needs to be less isolating: ...

A popular Cyberpunk 2077 VR mod that let players explore Night City in virtual reality has been taken down after CD Projekt ...