In a bit of digital man bites digital dog story, it turns out that in the all-digital connected TV world, “digital linear” is proving alluring to plenty of TV consumers, providing an experience of ...

Turner will activate first-party data from AT&T’s 40 million set-top boxes to improve targeting and attribution for its linear TV offering, the company said Tuesday. The capability will be generally ...

Advanced TV has a lot to recommend it as an advertising channel. Marketers see it as an opportunity to transition away from cookie-reliant channels in a way that preserves the data and targeting ...

Now, it is one step closer to closing the gap between linear TV and digital advertising, as this Viamedia-owned division has just snagged its third patent — a move that the company says solves “last ...

A major challenge for media companies is discovering ways to efficiently and affordably deliver new channels or new versions of existing channels without significantly increasing headcount or ...

Born on social platforms, Jukin Media’s head of marketing and communications Mike Skogmo says to think of the company as this generation’s version of America’s Funniest Home Video. Now, Jukin Media is ...

Media companies are silently cheering NBCU’s news that they’ve sold out their Winter Olympics inventory. ... Read More ...

Company to demo automated digital linear channel creation and playout solution — alongside panels with DAZN and IMAX LTN (stand #5.A76), the industry leader in transformative media technology and ...