Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. “Deterministic” and “probabilistic” identity data have become ...

Between cookie deprecation, browser changes that limit attribution, new data laws and the potential loss of addressable open exchange inventory, it’s clear that data and identity are the most ...

Over the last several years, the TV industry has taken big strides to become more data-driven. There is no question that technology has improved and innovations have made the video advertising ...

Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by AJ Brown, CEO and co-founder of LeadsRx.

New brand resolves identity by encrypted protocol, not by image - built on Sodyo's foundational visual marker patents and targeting brand protection, infrastructure, and government verification. TEL ...

Hightouch’s new AI-powered identity resolution service lets marketers ‘toggle’ confidence levels for more precise or broader reach – all within their own data warehouse Marketers frustrated by ...