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Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Shoppers today don’t just want the right products at the right price at the right time. They want to be immersed into content and experiences that align with their wants, needs and expectations. Marta ...