Capturing and organizing customer or prospect email addresses is the first basic step toward compiling a mailing list. If you've used Microsoft Excel to enter and organize the addresses, the next step ...

Email marketing firm Klaviyo suffered a data breach on August 3rd. Hackers gained access to internal systems after stealing an employee's credentials via a phishing attack. Hacker downloaded marketing ...

Last week, security researchers Bob Diachenko and Vinny Troia discovered an unprotected, publicly accessible MongoDB database containing 150 gigabytes of detailed, plaintext marketing data—including ...

Advertising is all about reaching the right people with the right message, and direct mail is one of many other advertising media used to deliver that message. Direct mail is thought to be a powerful ...

Business 2 Community published an article Saturday arguing that email marketers should not prospect to “purchased” email lists. While typical, it’s shoddier than most pieces in its genre. For starters ...

Sending promotional mailings to lists of people who match your customer profile can be a good way to expand your bottom line, assuming your business is scalable and positioned to absorb large waves of ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

Opinions expressed by Entrepreneur contributors are their own. In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for ...

Opinions expressed by Entrepreneur contributors are their own. A good mailing list broker will help find you the best lists out of the tens of thousands that are available, get you the best prices, ...